Many people that own a company consider that simply putting a website online will dramatically increase their revenue, which is partly true. Putting up a site is the easy part, optimizing it is the complicated and more challenging aspect of running a successful business. Today, people choose Wordpress for its flexibility, it allows them to perform regular optimizations to the website.
There are many optimizable aspects that any website needs to improve. Some are purely technical and relate to how quickly your webpage loads, some relate to how high your site ranks in Google and other search engines, others focus on mobile optimization. The reality of it all is that one action never affects just one factor when it comes to website optimization, they're all intertwined. In this article, you'll find the things that need to be tweaked, to maximize your conversions.
Having a fast loading website doesn't ensure conversions per se. However, if your site takes too long to load, you may be leaking valuable users, who simply choose not to wait for your webpage to "do its thing." And this isn't an assumption. Google states that you'll lose around 50% of your traffic if your page takes more than 3 seconds to load. In order to identify any issues related to the speed your website loads, you can try using the Test My Speed tool that Google developed explicitly to highlight the technical factors worth optimizing in your website.
Amazon has put forward an analysis, which states that is their loading time slowed down by 1 second, they would be losing around $1.5 billion in profits every year. To substantiate the importance of making your site run faster, here are some statistics you may find compelling:
Nearly a half of Internet users expect pages to load in less than 2 seconds.
Three-quarters of people consider that mobile pages take too long to load.
40% users prefer to move on to another site if the page didn’t load in under 3 seconds.
Optimize your images
A simple way to half the load speed of your site is to optimize image size since they are pretty much elements that take up a significant amount of space on your servers. If you're using many large graphic elements, minimizing the size of these elements can considerably shorten the time your potential clients will have to wait for the site to load, thus decreasing the chances of them just aborting the mission and moving on to another site.
Image optimization plugins can quickly optimize your images. You don’t have to compress images before uploading them. These plugins automatically optimize your images as you upload them on your website.
Get to the point and take the user there
Search engines have an incredibly holistic approach towards classifying and ranking websites in their search results. There are literally hundreds of factors and criteria they take into account when deciding how well will a particular website “score” in their results and the central issue around these factors usefulness. Namely, “does this website serve the user?” Or “is it centered around a shallow goal that may damage the users’ experience online?”
This suggests that the content you publish to your website needs to be useful to the user. If your blog posts and articles do not touch on topics that are relevant to the specific niche your site is a part of, search engines will be dissuaded to promote your website.
However, simply good writing isn't your actual end goal, despite it being absolutely imperative. You need to assist your potential customer through making a decision or a choice regarding your products.
“Simply providing users with raw text and letting them “just buy what they want” does not serve your purpose, by any means.” — says Senior Editor at PickWriters.
If you’re not persuaded of the importance of text, check out how much Airbnb, for instance, relies on text.s