Guest posting is the strategy in digital marketing where you can write content to other websites as a guest. Guest posting can help you to build brand awareness with a different audience and also help you to drive new traffic to your site. From that content, you will get a back-link to your website.
Guest post is also a marketing strategy with no cost of money. Easy to reach some targeted audience for your website.
What is The Guest Posting?
Guest blog is also known as guest post. When you write something on your blog it’s called “post”, but on someone else’s blog, the writer is called “guest”. Guest posts are valuable tools for reputation marketing. Links are a representative in Google ranking and SEO guest posting offers a great possibility to achieve a link back from different website.
Anyone can write a guest post, but only a few ones can write well. So don’t write content for go viral, write content that relevant to your site also. Guest posts must be helpful, on-topic and well-written to generate traffic.
Why Guest Posting is Important?
A vital feature of guest posting is the rise in traffic to your website. Return links will carry quality audience to your website when someone learns from your blog post. Guest post offers several benefits for your business,
- Expose your brand to an entirely new audience.
- You can establish yourself as an authority figure within your market.
- Build relationships with other thought leaders in your field.
The Art of Being a Good Guest
It’s important to be a good guest before you visit someone websites. Respond to any reason as punctually as you can. When I guest post for someone else, I prepare the following a few things,
- Link to the post from my blog.
- Promote it on Twitter (several times).
- Share it on Facebook.
- Thank the person.
- Stick around and respond to comments on the post.
Guest Post Impressive 5 Steps Guide
Getting a guest post successfully placed does take a bit of time and energy. Popular blogs tend to receive tons of inquiries and submissions on a daily basis. If you would like to maximize your chances for achievement, the subsequent guest blogging guide will walk you through the foremost important steps to require.
If you’re writing guest posts the right way, you can get high back-links. Before guest posting, you need to know some steps to do properly.
1. Decide the goal for your guest post: As we touched on earlier, there are many potential benefits you’ll achieve through guest blogging. to urge the foremost out of this chance, you’re best off choosing a selected goal for every post. Then, you’ll use that goal to guide the choices you create about what to write down, which blogs to approach, and so on.
Some potential goals you would possibly have for your guest post are:
- Increasing your authority/visibility within your niche.
- Driving traffic back to your website.
- Letting people realize a replacement product, service, or other key development.
2. Choose your relevant target blog: Once you recognize what you’re trying to accomplish, the subsequent step in our guest blogging guide is finding a site to focus on. This suggests choosing a selected blog you’d wish to be published on. It’s best to start out by generating an inventory of potential target blogs, which you’ll narrow down later.
To develop this list, you’ll want to see out your own favorite blogs, also as those hottest together with your audience. You can also use Google to show up good guest blogging opportunities. Your first step is to find relevant blogs/websites that allow guest posting. You can follow these techniques.
- Technique-1: Google Search Words
Suppose your keyword is “digital marketing”. Now if you want to write a guest post about this keyword, you have to follow the technique that opens a search engine like Google and type keyword + “write for us”. Then you can see a list of websites that accept guest posts.
- Technique-2: Google reverse image search
Your first work is to find someone in your niche that writes a lot of guest posts. Here for example, “Brian Dean” is a very good blogger and contributes to a lot of blogs in the marketing space. Grab the image or URL of the headshot they use in their author bio.
3. Develop a proposal for your post: At now, many of us are tempted to leap right in and begin writing their guest post. However, before this, it’s best to form sure your target blog is really curious about the subject.
To do so, you’ll write up a guest post proposal. This is often typically a brief email that lets the blog know what you’d wish to write on. While writing up your proposal, consider the subsequent elements,
- Keep it brief – most blog editors don’t have tons of your time. Include the proposed article’s title, and either a paragraph or two summarizing what it’ll be about, or a really concise outline. Here’s the way to write an honest pitch.
- Check out the blog’s guest posting requirements (if possible). Many blogs have a page outlining rules and guidelines for guest posters, like which sorts of topics are acceptable and what information must be included in your proposal.
- If you’ve got any particular requests, clarify them upfront. For instance, you’ll want to form sure a selected link is included that leads back to your website, or even you’d sort of a byline with a brief author bio. Confirm to specify these elements in your proposal – just don’t invite too much!
4. Write and submit your guest post properly: When your target blog has indicated their interest in your proposal, it’s time to urge you to figure. We won’t tell you ways to truly write the post – likelihood is that you already skills to place together some quality content.
However, here are some things to stay in mind during the process,
- Keep the target blog’s requirements at hand, and confirm to hide every base. this will include structuring your article during a specific way, including images of certain types or sizes, and so on.
- Consider the length of your post carefully. If the target blog didn’t specify a word count, aim for a bit that’s weighty without being overly long. 1,000 to 2,000 words is usually the sweet spot for a guest post.
- Write to the target blog’s core audience. This could be slightly different than your own audience, so do some research if necessary and determine what they know and what they’re curious about.
- Avoid overly promotional or ‘salesy’ language. We mentioned this earlier, but it bears repeating. Mentioning your own website and services is usually fine, but attempt to maintain a neutral tone and specialize in providing solid advice or information instead of making a purchase.
5. Promote the guest post that you published: If everything has gone well, the target blog will edit and publish your submitted post. However, your job isn’t quite over yet.
To get the foremost out of your guest post, you’ll want to make sure that as many of us see it as possible. For this reason, the last step in our guest blogging guide is to market the piece once it’s published.
You have to follow this steps,
- Creating a brief post on your own blog, letting readers realize the new content and providing a link.
- Sharing the post on all of your social media profiles.
- Sending out a message to your email subscription list.