SEO is simple, but SEO has many factors that make it difficult for a beginner to combine. Moreover, after learning an SEO course gets confused about what to do next, I wrote the e-book where step-by-step ideas are given for each topic from my real life experience and you have various resources for those ideas. I have always done these steps for my personal websites and My clients websites.
Note : If you want to make sure your ranking then don’t miss my each points serialized by number. Each small point are one another soulmate. do all step by step I wrote in this document.
Now the important part of SEO you should know
There are two main and important factors in SEO and one is on-page SEO and the other is off-page SEO. SEO is never possible if you want to leave one, so first, you have to understand on-page SEO and then you have to bring traffic through off-page SEO. Onpage SEO is usually the website’s internal content that allows Google to understand what type of content is on your website and what some of its search engines will do for ranking.
The reality is off-page SEO won’t do much good if you don’t pay attention to the fundamentals – on-page SEO
What Is On-Page SEO?
On-page SEO (also known as on-site SEO) refers to the practice of optimizing web pages to improve a website’s search engine rankings and earn organic traffic.
In addition to publishing relevant, high-quality content, on-page SEO includes optimizing your headlines, HTML tags (title, meta, and header), and images. It also means making sure your website has a high level of expertise, authoritativeness, and trustworthiness.
Why On-Page SEO Is Important?
On-page SEO is important because it helps search engines understand your website and its content, as well as identify whether it is relevant to a searcher’s query.
As search engines become more sophisticated, there is a greater focus toward relevance and semantics in search engine results pages (SERPs).
Google, with its plethora of complex algorithms, is now much better at:
- Understanding what users are actually searching for when they type a query.
- Delivering search results that meet user intent (informational, shopping, navigational).
If you put effort into on-page strategies, you’ll see a boost in traffic and a rise in your search presence.
This guide will walk you through the most important elements of on-page SEO. I divided the onpage SEO in two strategy. One is site factors and another is content factors.
There are certain site-wide factors that can affect your site’s search visibility as well:
A sitemap helps search engine to index all pages on your site. It is the simplest and most efficient way to tell Google what pages your website includes.
Trust matters. It’s hard no to think that sites Google trusts should rank higher. But how do you build that trust? Brian from Backlinko has a full list of trust factors here. Needless to say, building trust factors of your domain will certainly pay off.
3.Hosting, Server location and CMS platform.
Best hosting can never rank your website cause bad hosting can make problem and error on your website like website speed, site down, show error in your visitor computer and lots of loss.
Server location in USA is better for your website so I would prefer to use that hosting service which have USA based server connection.
If you build your website then I would prefer to choose a content management system which is WordPress because it is very easy to customise and edit your contents without knowing a piece of programming.
Some SEOs believe that a server’s location helps to boost rankings for that particular country or region.
4. Mobile optimized site.
Only a year ago, 46% of searchers used mobile exclusively to research. I believe this number increased exponentially in the last 12 months. It would be no surprise then that having a mobile optimized site would affect rankings in some way.
5. Website speed
The uglyest common secrete of not ranking in google is your website speed. If your website speed is not god then you can’t rank your website If you product is not damn unique. Maximum people quite if the website do not load in 3 second and google think it as bounce content which is decrease your chances for ranking the content.
6. Simple use Yoast Plugin : Each page SEO optimization can take time forever so there have easy solutions for WordPress websites.
7. Google Search Console integration.
Lastly, having your site verified at Google Webmasters Tools is said to help with your sites indexing. Even if that’s not the case, the tool provides valuable data you can use to optimize your site better.
The way your page is optimized has the most profound effect on its rankings. Here are the page optimization factors that can affect its search visibility.
1. Keyword in the title tag. The title meta tag is one of the strongest relevancy signals for a search engine. The tag itself is meant to give the accurate description of the pages content. Search engines use it to display the main title of a search result. Including a keyword in it will indicate to search engine what to rank the page for.
Ideally, the keyword should be placed at the start of the title tag. Pages optimized this way will rank better than those with keyword closer to the title’s tag end.
2. Keyword in meta description tag.
The importance of the meta description tag today is often discussed in SEO circles. It is nonetheless still a relevancy signal. It is also crucial for gaining user clicks from search results pages. Including the keyword in it makes it more relevant to a search engine and a searcher.
Optimizing meta description correctly can help improve:
- Click-through rate (CTR).
- Perception of the quality of the result.
- Perception of what your website offers all change.
3. Keyword in H1 tag.
Want your website content to perform well on search? Then start writing compelling headlines. Header tags are HTML elements (H1-H6) used to identify headings and subheadings within your content from other types of text (e.g., paragraph text).
H1 tag is yet another relevance factor, serving as a description of the pages content. In spite of an ongoing discussion about its importance, it is still a good practice to include your keyword in a unique H1 tag on a page.
4. Using keywords in the pages copy.
Up until recently, stuffing your page with keywords was a surefire way to increase its rankings for a particular keyword. That’s not the case anymore. Using the keyword in the copy still sends a relevancy signal of what the content is about. How you place it, however, has changed drastically.
5. The length of the content.
These days searchers want to be educated and won’t satisfy with basic information. Google, therefore, looks for authoritative and informative content to rank first. And it’s common sense that the longer your content is, the greater the chance that you can cover more aspects of your topic. Don’t be shy of writing long but highly useful copy then.
6. Duplicate content.
Not all factors can influence your rankings in a positive way. Having similar content across various pages of your site can actually hurt your rankings. Avoid duplicating content and write original copy for each page.
7. Canonical tag.
Sometimes, however, having two URLs with similar content is unavoidable. One of the ways from preventing this from becoming a duplicate content issue is by using a canonical tag on your site. This tag does one simple thing; it tells Google that one URL is equivalent of another, clearly stating that in spite of two pages having the same content, they are in fact one.
8. Image Optimization.
It’s not only text that can be optimized on a page but other media too. Images, for instance, can send the search engine relevancy signals through their alt text, caption, and description for example.
Image optimization has many advantages, such as:
- Additional ranking opportunities (show up on Google Image Search).
- Better user experience.
- Faster page load times.
Images shouldn’t be an afterthought. Make sure to incorporate images that support your content and use descriptive titles and alt text.
9. Content Updates.
Google algorithm prefers freshly updated content. It does not mean that you have to edit your pages all the time. I believe that for commercial pages, such as product descriptions Google recognizes the fact that they are not as time sensitive as blog posts covering recent events. It is wise however to include some strategy to update certain types of content once every 12 months or so.
10. Outbound links.
Linking to authoritative pages sends trust signals to the search engine. Think of it this way, the only reason why you would send a user to another site is if you wanted them to learn more of the subject. This can be a huge trust factor for Google. Too many outbound links, however, can significantly diminish the page’s PageRank, hurting its search visibility. Outbound links can affect your rankings but use them in moderation.
11. Internal links.
Interlinking pages on your site can pass their strength between them. These type of links are useful for three reasons:
- They allow users to navigate a website.
- They help establish information hierarchy for the given website.
- They help spread link equity (ranking power) around websites.
There are two main types of content linking model:
Pillar content – a long-form post or page broadly covering the topic
Cluster content – supporting blog posts explaining the subtopics in detail
12. Keyword in URL.
Including the keyword in the URL slug (that’s the bit that appears after the “.com/“part of the URL) is said to send another relevancy signal to Google.
How about offpage SEO and What should I do?
Simple offpage SEO is you are or your website is reffered from another website to your visitors. so If any other website containing your website link and it’s own visitor click to your link to visit your website then you got refered from that website. This is link building and If anybody put your website link on his content then It is simply calling Backlink.
How people will backlink your website in their content?
It is not magic or anything that people will do for you. It is a natural process to get people make backlink of your website. You can also create those backlink by your own but those links might not effective for your google ranking. It might also make trouble for your website.
If you search on google like “Off page SEO link building factors or list” then you will get 50+ way to create backlinks and If you use this free and easy technique straight way then you might not get ranking forever.
So how to do it? How it can possible from beginning?
As I said before offpage SEO should natural process. First Damn sure your onpage SEO for google index. If you do not did it properly then just forget about ranking in google. Next thing is you have to find high Domain authority (DA) website which is free who will be your soldiers for start the war. DA is most important factor for google. google check your backlist DA score which is start 1 and end to 100. If the website is containing DA score of 60+ then you have higher chances to get noticed your backlink in google.
Note : you can check any website DA from this link https://smallseotools.com/domain-authority-checker/
Social media : Social media is free source of getting huge traffic for your website. Facebook, Twitter, Instagram, Pinterest, youtube is high doman authority (DA) website where If your website link can boost your google search engine result page(SERP). This social media website have high domain authority and you can create backlinks for free.
Questions and Answers : People love to know more about their curiosity. Quora, reddit, Facebook groups, Yahoo asnwers and questions etc has a big community where people randomely asking many thing about their life problem. select a niche that you want to rank and try to asnwer their questions, Build relation with them.
In quora you can create backlinks into the asnwer of your question and Quora have high domain authority.
There have more tactics in real life doing all people indivisually. there have brief discussion about more 11 organic way of creating backlinks that don’t harm your SERP https://princechowdhury.com/off-page-seo-a-beginners-complete-guide/