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Advanced Social Media Marketing Strategy for Beginner in 2020

What is Social Media Marketing Strategy?

Social Media Marketing Strategy

Social Media Marketing Strategy is a process by which, what you plan on working in social media according to your business type and what you can achieve through that plan.

A social media marketing strategy helps to know how an organization will use social media to achieve its goal with the supporting platform and tools.

“The better your strategy, the better outcome you will get.”

How to do Social Media Marketing ?

Social Media Marketing (SMM) can be done by creating a strategy and creating a plan. But here, we will talk about Social Media Strategy.

How to create a Social Media Marketing Strategy?

There are some ways to create a Social Media Marketing Strategy. Those are,

Social Media Marketing Strategy
  • How can you survive on social media?
  • How can you know which people are your audience?
  • What type of content do you want to share with your audience?
  • How to use Social Media as a Business Platform?
  • Choose your opportunities when some special days come
  • Who are your competitors on social media?
  • How will you know if your efforts are working or not?
  • Create an account and organize your profile
  • About content writing
  • Pre-schedule your posting date
  • Follow those who can motivate you
  • Monitor all of your work

How can you survive on social media?

Social Media Marketing Strategy

For being on social media, your purpose can be anything you want. But before entering on this platform, the first thing you need to do is set your goals. Set your goals as to whether will you promote your product or do you want to drive traffic to your website or the customer. Set a S.M.A.R.T. goal can also help you make a perfect output as goal setting. You can set many goals to survive on this platform.

Social Media Marketing Strategy statement

  • We will examine social media completely, set the benchmark of the current positions, improve the development of content plans and style to deliver consistent communications.
  • We will strategize to increase the engagement from new audiences including existing customers and connections that will lead to more purchases through organic and paid activity.
  • In order to structurize the future growth of purchasing through social media and Social Media Audiences, we will learn and test the community and brand in a social space.

Goals and objectives

Before starting any marketing, You have to bring out your target and goal to your important note. Even though you have not yet set your goals but have accomplished a lot, these unobtrusive tasks may not last long because all your work will be random.

So in Social Media Marketing Strategy you have to first set your goals as to what stage you want your product or service to take and what the quality of this product will be. For your purpose, you must keep track of your results and you must determine the profit or loss of your income regularly. One of the major mistakes that people make in creating social media marketing strategie is not to set goals in the first place.

Context Analysis

First, you have to set up where you want your business to be in and why you want to take it to there then you have to see your social position to know how to reach in that position. Example- Are you a startup? Are you seeking to build a social presence from the ground to up?

Challenge: Take challenge to yourself and make plan for a long term basis. Breakdown the challenge and time.

Print Catalog : Outreaching and optimization helps to create online purchase journeys that drive to the non-paper content program.

Audit Social media : Audit social media fully and implement the recommendations.

planned activities on a regular basis: Contents should be scheduled, maintained, measured, planned and integrated with wider marketing plans.

Roundup Audit : As a part of social media audit, need to be evaluated and activated with full guidelines.

How can you know which people are your audience?

Social Media Marketing Strategy

Only when you know your audience well then you will be able to define your target customer. For example, a sports band knows that sports lover is their main targeted customer. Because sports lovers will be attracted to the sports product.

You got a lot of traffic on your page, there is no gain in that unless you can determine your target audience. To know your targeted customer,

  • What do they do?
  • What do they like?
  • Where they spend most of their time?
  • When are you going to share?
  • Building marketing personas.

Target Audience

This helps you to reach your audiences via social networks. Based on their personas, profiles, and demographics. The audience can also be chosen and added by whom do you want to attract to your products or services.

There are three types of social followers:

Loyal: The audiences, who will connect to you on their own and you do not need to plan any strategies to engage them with your service and make the purchase.

Existing: The previous customer who are not following up with your business, you need to connect with them and encourage them to connect with you too and purchase via social media.

Potential : The active online shoppers or regular users on social media can be the potential customer. You need to connect them with your brand and make them purchase your product via social media.

Who are your competitors on social media?

Of course, your Competitor is ahead of you. They already have made their way to the audience on social media. You can also learn a lot by following your competitors. Also, you will understand where they are lacking.

Social Media Marketing Strategy

like- Your competitor is less active on a social media and didn’t give much effort there but you are more active in there than your competitor. So, you can just grab this opportunity to level up and reach your audience in there.

How will you know if your efforts are working or not?

Social Media Marketing Strategy

You should examine your current effort to know what will you do in the future. For example,

  • If there is anything that is not working for you?
  • Those that are working well is there any update needed?
  • Who is connected with you on social media?
  • Which social media your target audience uses more?
  • How is your performance on social media compared to your competitor?
  • What kind of service are you giving to your customers?
  • Is there anyone who is pretending to be you?

Conduct a competitive analysis

To make your own social media target and to have a good sense of what’s expected in the industry, you should conduct a competitive analysis to know the competitions and their shortcomings.

Rather than trying to lose a dominating competitor on a specific social platform, focus on the networks where you will get spot opportunities to serve the audience.

What type of content do you want to share with your audience?

Do you want to share video or audio or image or content? For example,

A clothing brand will obviously want to share their picture of the cloths with the customer. In this case, Instagram will be the best option for him. Because Instagram is the best social media for sharing pictures. Likewise, other social media platforms have their own characteristics.

Social Media Marketing Strategy

But a Newspaper company will post about their news. So, twitter or Facebook will be the best social media for them. Because these two media’s strategy is news, articles.

Listen to your customer’s advice

You can get more benefits for your business by listening to your audience. Because they are the people who you are going to serve. Ask them about your service. What they feel about you, If there is anything they want to change in your service then change that. You can create a totally different post just to take their advice where they can comment freely and you can answer them, give them a private message so that they can know about you and what you will give them.

Creating Social Media Strategies

Deliverables

1. Social media audit.

  • Social media integration benchmark
  • Social media profile benchmark
  • Reviewing other platform’s suitability
  • Recommending next steps for platforms

2. Social media content calendar creation.

3. Measure the framework to be devised.

4. End of phase evaluation report to be completed.

Understand Social Media and Set up profile

Create an account and organize your profile

Depending on what social media choose by that your strategy will be different also. For example, advertising on Facebook can increase sales by targeting specific audiences, while on Instagram, the same brand shares images and videos to promote their company.

Social Media Marketing Strategy

After deciding which social media you choose, you need to create an account based on that.

Create an account and set up your profile wisely. Because your profile will let people know about you, what is your purpose, what service you are giving them, what would they expect?

Determine which networks to use

When you decide to work on specific social channels, you need to define strategies for each channel.

The creation of mission statements for each network will help to focus on a specific goal.

Examples: To increase sales, Facebook advertising can prove beneficial and Instagram is useful to promote company culture to help with recruitment.

How to use Social Media as a Business Platform?

Now if you know what will you share then it comes to the point where will you share? It’s not like your brand profile should be on all social media, it’s more like you can also get good impressions by using less social media. It can save both time and money.

Social Media Marketing Strategy

You can choose your social media platform for your business by knowing how Social Media works. You can also make your profile perfect based on the most popular social media sites like- Facebook, Twitter, Instagram, Pinterest, etc.

Facebook

Facebook has more than 2.0 billion active users around the whole world. Facebook is social media where people from any part of the world can be connected with one another. Not just being connected, anything can be shared with them too. This is also a place where you can create your own business platform.

Social Media Marketing Strategy

You can start your business on Facebook by creating a business page and account. The profile of your business page should be adjusted according to the type of product or service you are going to provide. So that the audience can get a clear concept about you when they look at your profile.

You can also get more publicity for your page and promote your brand by making Facebook Advertising. Here you can also set how many audiences will see your advertising by spending a certain amount of money.

Post some content that will represent you. Also, if you use few backlinks in your content then your content will drive your follower to your page and then your page can get more recognition.

But there are more Facebook Social Media Strategy, which you should follow.

Twitter

Twitter is about news, articles, and conversation with the public also a very competitive social media for business with more than 330.0 million monthly users where over 145.0 million people are the daily user. Here, you may have to face many complications to promote your brand.

Social Media Marketing Strategy

On average, there are like 6000 tweets per second tweeting on Twitter and 1000 tweet can be tweeted including retweet. In such a crowd it is very difficult to hard to decide how you will strengthen your business base by following twitter marketing strategy. But there are some simple strategies you can follow primarily. Those are-

  • Use a small and simple username that matches your brand-name on Twitter. So that people can easily find your page by searching.
  • You can use your brand logo as a profile picture. That way, when people will search your page, they will be able to easily identify your page by viewing the profile picture.
  • There is 160 limited character to give your bio on twitter. So here, you can place some information about your brand that will be useful at your brand promoting.
  • Use “hashtag” when you tweet.

YouTube

YouTube videos can be a much better way for business. There are about 1.8 billion login users on youtube. Which is almost close to the Facebook users. This is a very good medium for youtube marketing using video. Which is very easy for anyone to use and increase the traffic on their page.

Social Media Marketing Strategy
  • Here you can use both free service and paid service. But you need to create a YouTube channel where you can advertise your brand.
  • Match the name of your channel with your brand name. Sort your channel with something that promotes your brand.
  • How successful you are, depends on how many viewers you get. So make a video content that your customer can want, give a piece of complete information about your product, like- “what is your product, how does it work, what features it has, how can you use it? etc”
  • You can use like, dislike, share, comment, subscribe to your channel, watch later, download, etc. all of these options.
  • After watching your video, one can go to your web site by clicking on the link in the content, which will increase the traffic to your website. You can also add a link to your business page on other social media.

Pinterest

Pinterest has 322 million users worldwide and the number of users is constantly growing. The number of female users on Pinterest is relatively high. Adult people use Pinterest the most. Also, there are some Pinterest marketing statistics to follow.

Social Media Marketing Strategy
  • In Business, Pinterest is used to show a new product and ideas about the products. Because in Pinterest, the product can be found easily by searching, browsing, purchasing can be done easily too.
  • The Pinterest algorithm can easily show what the user wants to see by typing text in the search box.
  • Pinterest is mainly used for images, there are also some color concepts and image sizes for Pinterest. Also, you can go and use “scrapbooking”, “save pin” to your board.

Instagram

Instagram is a place for image and video edit and sharing. There are 1 billion active users on Instagram. Instagram is a very popular social media for business after Facebook in regard to Instagram marketing.

Social Media Marketing Strategy
  • By opening a business account on Instagram, you can create a business profile with contact follower option, and with this option, users can contact you directly. After opening the profile you will get a free pack from and you can use that to find out about your audience. For example, their age, gender, location, when they are more active on Instagram, etc. You can create advertising and share it.
  • If you know what kind of reaction the user is giving to your post then you can find ways to increase your content accordingly. Create content that will represent your product or service and advertising that content will increase your brand promotion and sales. You can spend some budget behind advertising, which will allow different advertising to show up to the different targeted audiences.
  • You can also use the Instagram Story option, as your follower Daily checks Instagram Stories, which only last for 24 hours but can give them daily update about your business.
  • You can also find out what process you need to follow by following those who are already successful in Instagram Business.
  • Most of the young generation uses this platform and spends a lot of time here but, it’s not as crowded as Facebook. Also, there is an option for “hashtag”.

LinkedIn

Recent research has found that LinkedIn has over 575 million users out of which 260 million are the monthly users. This is a professional social media where you can share updated news about your business. You can also keep in contact with your employees and customers.

Social Media Marketing Strategy
  • LinkedIn is a special platform for generating leads. By posting daily, you can show your page to your customers. There are some management tools that you can use to make your post easier.
  • Your employer and colleagues play a big role in promoting your Linkedin business page. Tell them to take part in the discussion on your page, add a link to your company page. This will bring the visitor to your page.
  • Open a group where customers can discuss, give their feedback, give suggestions and advice. And you will be there at the customer’s discussion, give an appropriate reply to them.
  • Create a complete demoted profile so that the customer can view your profile and get ideas about your business. Give some useful information in the summary section.

You can also choose your platform by knowing,

  • What is your goal?
  • Who is your customer?
  • What is their age?
  • What do they do?
  • Which social media is used most by your customers?
  • What attracts them?

Choose your opportunities when some special days come

Social Media Marketing Strategy

“When are you going to share?” There are many special days like- occasional days, holidays, vacations, etc. You can use these special days as your opportunities. Because on these special days you can promote your brand more by sharing your product, give a discount on that, etc.

Who are your competitors on social media?

Of course, your Competitor is ahead of you. They already have made their way to the audience on social media. You can also learn a lot by following your competitors. Also, you will understand where they are lacking.

Social Media Marketing Strategy

like- Your competitor is less active on a social media and didn’t give much effort there but you are more active in there than your competitor. So, you can just grab this opportunity to level up and reach your audience in there.

How will you know if your efforts are working or not?

Social Media Marketing Strategy

You should examine your current effort to know what will you do in the future. For example,

  • If there is anything that is not working for you?
  • Those that are working well is there any update needed?
  • Who is connected with you on social media?
  • Which social media your target audience uses more?
  • How is your performance on social media compared to your competitor?
  • What kind of service are you giving to your customers?
  • Is there anyone who is pretending to be you?

Create an account and organize your profile

Depending on what social media choose by that your strategy will be different also. For example, advertising on Facebook can increase sales by targeting specific audiences, while on Instagram, the same brand shares images and videos to promote their company.

Social Media Marketing Strategy

After deciding which social media you choose, you need to create an account based on that.

Create an account and set up your profile wisely. Because your profile will let people know about you, what is your purpose, what service you are giving them, what would they expect?

About content writing

Social Media Marketing Strategy

Content writing means writing an article that will give the details about the product you are selling through your website or the service you will provide which can promote your brand. Content writing is very important when it comes to marketing on social media. Social media content is a little bit smaller.

Your content can be an article where you can write down all the information you need to promote for your brand, like your business news, about your product, etc. Also, your content might be a blog, maybe audio, etc.

By using SEO content you can increase your page’s followers. For example,

  • When writing content use titles, headings (H1, H2, H3, H4, H5, H6), create unique content and give interesting meta descriptions to it. So, that when someone searches on Google, they will be interested in reading your entire content by reading your meta descriptions. Give a clear concept in content, so that the audience can understand your purpose easily. Provide useful information on content that can increase your ranking in google search engines.
  • Use your keywords wisely, so that the visitor can get what they want on your website. Your keywords and articles topic cannot be different. If keywords and articles topic is different then visitors will not be able to find what they are searching for and what is in your content. Then visitors will not stay on your website for long. This will increase the bounce rate and as the bounce rate increases, it may be thought that there are some issues or copywriting happening on your site and your page may become banned.
  • Google’s algorithm gives more prominence to the content (within 100 to 150 words) where keywords are close to the title. You can write good content using (500 to 800) words. Although Google prefers larger content than smaller content. Also, if you use few backlinks in your content then that will drive more audiences to your page and then your page can get more recognition.

Pre-schedule your posting date

As it is important to create content, it is also important to schedule the time before sharing the content. Creating a schedule means, Your social media content calendar sets the date and time when are you going to share your content. Here you can schedule everything from image sharing, link sharing, blog posting or whatever you want to share.

Social Media Marketing Strategy

“Why will you schedule your posting time in advance?” You can think that you will create content and post it instantly. This option guarantees you posting appropriately and timely.

You might think that posting some content may take a while. But your idea is not right. It takes a lot of time to complete the whole process of posting. When you pre-schedule your posting in advance, you can set the day you want to post and it will be automatically posted at that time and day when you set it. So by any chance, if you can’t post the content instantly then it won’t be a problem for you.

Follow those who can motivate you

Social Media Marketing Strategy

You can get your inspiration from any other brand or business, whether it’s your Competitor or your Idol or your customer or your audience. You can also ask your followers how you are serving, whether they are happy or not, what they want, is there any need to add or remove something, etc.

Monitor all of your work

Your social media strategies are very important to your business. You don’t know if you can be successful in the future, but you will know whether or not your strategy has worked when you implement your plan and get the results.

Social Media Marketing Strategy

So, before that, you should monitor all of your work that has been done. Who has visited your website, what social posts have brought them to your website, collect all this data. After collecting this data you can adjust your mistake and take e lesson from that for the future and improve your previous action.

Benefits of social media marketing

The benefits of social media marketing strategy can be defined in many ways.

1. Advanced Targeting:

The exact audience that your business is targeting is on social media. You can find them based on what they are talking about and the data that is associated with their profiles. This is a huge advantage for brands with a niche or local market. Use social media as a way to find your customers and solve any needs or problems they may have.

2. Direct Access to Customers:

Social media allows you to connect with your target market, prospects, and customers at any time. In fact, some platforms allow you to import your contacts into your account to connect with them. You can use this as a way to instantly inform your customers on current promotions, special offers, new products, and more. And best of all its free. This is a great way to up sale your current base.

3. Brand Awareness :

Social media allows you to market your business to thousands of people around the world at any moment. There is no limit to the demographic, location, or type of consumer that your brand can touch. Every time someone shares one of your post, your reach grows larger. For example, if your tweet gets shared by 20 people who average 500 followers, then up to 10,000 people have the ability to see your post! Thats pretty good.

4.Lower Advertising Cost :

Let’s face it. It cost more to print flyers than to make a post on social media. There are Facebook ad campaigns that reach more people than billboards. YouTube, which is the second largest search engine in the world, can be more cost efficient than network TV ads. Social media allows brands to be laser focused and spend less on advertising.

5. Increase Relationship Capital :

For the first time in history, brands have the opportunity to build relationships online through social media. For brands on social media, it means to build a bond within the market you are targeting. People tend to buy from brands they know and trust. You must first look to connect with your customers on a personal level and look to sell lasts.

6. Unbiased Reviews on Brand, Product, or Service :

Consumers today are leaving more online reviews than ever before. They will either show their love or hate for your product or service. Either way, it provides honest feedback for your brand to consider. Whether good or bad, by monitoring what is being said about your business is a great way to improve. Show your customers you care about them.

7. Build a Community :

With social media you are able to build an entire community around your brand. Think about it like this. If there was a soft drink that tasted better than Coke, would it alarm them? Probably not. Why? Because Coke has an entire community of brand advocates. Coke has millions of people who support their brand every where. It would take years to win them over. Now, your brand has the opportunity to create that same sense of brand loyalty and community.

8. Word of Mouth:

Social media can be a great tool to create massive word of mouth about your brand. Great content can go viral in reach millions fast. Also, the right promotions and contests can get the word out pretty quick. For example, our client Clearon Bleach, a bleach product in Walmart, wanted to get more college students talking about their brand. To do so, they hosted a “Clearon Giveaway” in which they gave away a $50 gift card twice a month to the person who used the #ClearonGiveaway the most. The results were tremendous and they were able to reach over 75,000 people each giveaway. Below is an example of tweets from the exact audience Clearon was aiming to reach.

9. Increase Leads & Sales:

Yes. Social media marketing can increase sales. It is your job to decide how. There are people who are tweeting right now about a specific need they have. Brands who engage with this audience daily may can convert leads. A percentage will turn into sales and the source will be apparent. Perhaps you have a great website, but you just need qualified traffic to convert them into sales. Social media can help generate the traffic you need.

Each benefit of social media marketing strategy described above are all different factors that play a role in your campaign results. But knowing the benefits of social media marketing strategy will not be enough. However, knowing allows you to plan for success.

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